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In traditional e-commerce, every click is a chance to lose a customer. In the Agentic Web, there are zero clicks. Discover why the 'Zero-Click Purchase' is the single most important metric for the next decade of retail.
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- Published on
Explore how the military-derived OODA Loop (Observe, Orient, Decide, Act) provides the perfect framework for understanding Agentic Shopping Agents and why the Universal Commerce Protocol (UCP) is the key to unlocking their potential.