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In traditional e-commerce, every click is a chance to lose a customer. In the Agentic Web, there are zero clicks. Discover why the 'Zero-Click Purchase' is the single most important metric for the next decade of retail.
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We are witnessing the birth of a new internet protocol stack. Just as HTTP and TCP/IP built the web, MCP, A2A, and UCP are building the Agentic Web. Here is how they fit together.- Published on
Keywords are dying. As AI agents begin to take over online shopping, 'Search Engine Optimization' is being replaced by 'Agentic Optimization'. Learn why the Universal Commerce Protocol (UCP) is the only way to rank in this new world.- Published on
Explore how the military-derived OODA Loop (Observe, Orient, Decide, Act) provides the perfect framework for understanding Agentic Shopping Agents and why the Universal Commerce Protocol (UCP) is the key to unlocking their potential.